Nalderfer's erg theory pdf

The erg word is derived from the first letters of each of these levels of needs. Alderfers erg theory is the extension of maslows needs hierarchy, wherein the maslows five needs are categorized into three categories, viz. The erg theory is based on the work of maslow, so it has much in common with it but also differs in some important aspects. Existence needs include physiological and material desires. Erg motivation theory alderfer employee motivation. Alderfer s theory of motivation, sometimes also threefactor theory or abbreviated erg existence, relatedness and growth is the theories of human motivation. The erg theory states that human needs are difficult to predict and therefore cant follow a strict fivelevel. The three categories proposed by alderfers erg theory are. Erg motivation theory alderfer employee motivation theories. Its a extension of maslows pyramid of needs arranged by the specific needs of the abstract need into three basic levels. Erg theory is a theory in psychology proposed by clayton alderfer. Studies had shown that the middle levels of maslows hierarchy have some overlap. Existencerelatednessgrowth theory clayton alderfer 1972, maslowun gereksinimler hiyerarsisini baska bir sekilde ifade etmektedir.

Pdf an empirical study of the existence, relatedness. Alderfers erg theory is closely related to another popular theory, maslows hierarchy of needs. The american psychologist clayton alderfer has taken maslow s hierarchy of needs as a basis and has expanded on this in the erg theory. This study utilized alderfers existence, relatedness, and growth erg theory of human needs as the basic framework to investigate consumer satisfaction and desires when choosing mobile valueadded services. While the two theories certainly share some common elements, they each come at the topic of motivation and needs from a slightly different perspective. Clayton paul alderfer is an american psychologist who developed maslows hierarchy of needs into a theory of his own. A webbased survey was conducted to collect data on user characteristics and to validate the erg theory. The erg theory was developed between 1961 and 1978, during which the theorist empirically tested data to hone the theory s major tenets and published scholarly material, according to alderfer 1989. Existence needs include all material and physiological desires e. Clayton alderfer reformulated maslows need hierarchy theory. Alderfers erg theory introduction to business reading. Contrary to abraham maslow s reasoning, clayton alderfer thinks that it is possible for people to regress down to a lower level even though their needs in this level have been satisfied before.

Alderfers erg theory from 1969 condenses maslows five human needs into three categories. Existence needs, relatedness needs, and growth needs. Common theories on human needs include manifest needs theory murray. Alderfer addressed this issue by reducing the number of levels to three. Erg theory by clayton alderfer, a great motivation theory. The erg need theory developed by alderfer, condenses the five needs given by maslow into three needs.